You suddenly regain consciousness having spent an hour mindlessly scrolling through Instagram. The last thing you remember was posting a picture of your toes. It’s questionable whether it was on brand.
You know about Facebook and Pinterest and Twitter and Snapchat and Whatsapp and LinkedIn and blogging and writing for the web and SEO and SEA and direct marketing and email marketing, and Instagram, of course, more or less. And quite frankly, as a small business, it can be overwhelming to know where to start. Especially when you have your everyday tasks to complete, along with multiple human relationships you’d quite like to maintain, too.
How can you best use what’s available to market your organisation to reach your audience?
First: relax. You don't need to use every single platform and technique available to successfully promote yourself.
Second: click out of Instagram. Put your socks back on and make yourself a nice cup of tea.
We're going to get strategic about your marketing and communications.
It’s time to put together a solid communications strategy and a manageable plan.
Your communications strategy, a living document which needs regular review, answers the questions:
Where is your business now, and in which direction do you want it to go?
Who is your audience? What do you want them to know about your organisation? And how can you best serve them?
Why? What do you want to achieve through your messaging?
By responding thoughtfully to these questions, you’re in a good position to start planning.
Your plan will outline:
How are you going to implement your strategy over the next, say, six months? Which steps will you take when? With what resource? What impact do you hope each of these steps will make?
Which platform(s) will you use to communicate this? How regularly? With what content?
Need some help getting started?
How it works
We’ll meet, either in person or over a call. We’ll talk about your business, where you are now and the direction you want to head. Then we'll begin to figure out how we can use the power of digital communication to work its magic in your favour.
After our session, if you decide you’d like to continue to work with me, I’ll put together a proposal and quote for you. The price will include a longer strategy and planning workshop along with the production of a juicy strategy document and a manageable communications plan.
And if you decide not to work with me, that's fine too. Maybe we can just follow each other on Instagram?
Or, if you're already a total whizz at strategy and planning, but you struggle to find the time to implement them, check out my other services below.
What people say:
“I was at a bit of a loss with regards to SEO and marketing but with Sarah's help I could see what changes I needed to make and how to best to convey what my business was about. From working with Sarah the usability of my website has improved massively and I now know how best to target my customers. I highly recommend Pigeon Loft."
Laura Frost, Petal HQ