Thoughtful and effective online marketing for small businesses with a conscience



Do you want beautifully written, native English website copy that speaks to your audience?


Whether you want to seamlessly guide your web visitors through your site, explain how your organisation, product or service will improve your reader’s life, or tell your story in a compelling way, Pigeon Loft can help.

From your homepage text and blog posts to the microcopy on your website’s buttons, every piece of written content is an opportunity to make your user's experience as simple, valuable and enjoyable as possible, as well as communicating your organisation’s personality.

As an added bonus, I’ll always consider search engine optimisation when writing for your website. I’ll carry out keyword research (if you haven’t already done so) and make suggestions for title and meta data descriptions, URLs and image names to give your content the best chance of being found in search engine results. Though you can rest assured, everything I write for you will be tailored first and foremost to your real-life human readers.

Thoughtfully written copy shows that you understand your reader and strengthens trust.

With your target audience in mind, I’ll write your website copy from scratch, freshen up tired pages, or add energy into your product and service descriptions.

I can support you with:

  • website text

  • landing page text

  • blog posts

  • UX (user-experience) writing

  • product and service descriptions

  • email marketing

  • press releases

How it works

I can work with you on a project-by-project basis or, if you require regular copywriting support, I'll work on a retainer basis from as few as four hours a month.

Once we’ve agreed on the scope and cost of the project, I'll ask you to complete a detailed project brief to ensure we’re on the same page from the beginning. After that I’ll provide you with a first draft. A further two rounds of amends based on your feedback will be included in the price.

You might also be interested in:


What people say:

“When we have a call to discuss upcoming content, Sarah is able to catch and extract exactly what I'm trying to say. Not everyone can listen so well and transform someone else's ideas into something that makes sense. The structure Sarah provides - for example the blog template - means I can offload all my ideas in one place ready for them to be written up into something that's enjoyable to read."

Daria Kanters, Condible