Thoughtful and effective online marketing for small businesses with a conscience



With expertise in copywriting, editing, content creation and strategy, Pigeon Loft has over eight years of online marketing experience.

I've supported organisations big and small in creating thoughtful and effective communications to achieve their goals. You can take a look below at some of the projects I’ve worked on.


Paper on the Rocks

Writing blog and social media content for tree-free stationery company Paper on the Rocks to raise awareness about environmentally-friendly consumer choices and to reach new customers.


World Press Photo Foundation

Developing a website, social media materials and an email-marketing campaign to get people along to the World Press Photo Festival in Amsterdam.


Solidaridad Network

Analysing, reporting and making strategic recommendations for the improvement of web content, and writing and editing articles for Solidaridad Network in Utrecht.



Supporting the CONDIBLE team with SEO writing, editing and communication strategy.

CONDIBLE is a business consulting firm which assists small business owners to run and grow their company. It facilitates developing strategies and partners in the business planning process. 


Jo's Cervical Cancer Trust

Producing a social media campaign to encourage UK women to attend their smear test to reduce their risk of developing cervical cancer. Jo's Cervical Cancer Trust's award-winning #smearforsmear campaign has reached millions of women worldwide since I worked on its launch in 2015.


TfL (Transport for London)

Copywriting and editing for TfL’s STARS website to support schools in helping their pupils to travel in a safe, healthy and sustainable way.


Action for Children

Managing the production and editing of a website to improve the visibility of Action for Children’s services in Dorset, UK.


Plastic Soup Foundation

Creating graphics to raise awareness about plastics in cosmetics and their impact on our environment as part of the Plastic Soup Foundation’s Beat The Microbead campaign.



Sprucing up the English text for the website of a small Utrecht-based soap company, Werfzeep, to tantalise shoppers with wonderful, environmentally friendly, organic soaps.


For Folk's Sake

Designing artwork and digital marketing material for the For Folk’s Sake charity Christmas albums, as well as this popular London-based music website's logo.