I’ll work with you to craft your story, speaking your audience’s language.
Whether you want to seamlessly guide your web visitors through your site, explain how your organisation, product or service will improve your reader’s life, or tell your story in a compelling way, I can help.
From your homepage text and blog posts to the microcopy on your website’s buttons, every piece of written content is an opportunity to make your user's experience as simple, valuable and enjoyable as possible, as well as communicating your organisation’s values.
I always consider search engine optimisation when writing for and editing your content. I’ll carry out keyword research (if you haven’t already done so) and make suggestions for title and meta data descriptions, URLs and image names to give your content the best chance of being found in search engine results. Though you can rest assured, everything I write or edit for you will be tailored first and foremost to your real-life human readers: the key to successful SEO.
Thoughtfully written copy shows that you understand your reader and strengthens trust.
With your target audience in mind, I’ll write your website copy from scratch, freshen up tired pages, or add energy into your product and service descriptions.
I can work with you on writing or editing:
Long-read articles and blogs
Key messaging for use across your organisation’s channels
UX (user-experience) writing
Product and service descriptions
Email marketing.
Want to discuss how we can work together on an upcoming project? Drop me a line.
“I've come to know Sarah as a professional, independent and thorough online communications freelancer. She is dedicated and her tone of voice is bright, cheerful and serious at the same time. I'd highly recommend working with Sarah if you are looking for an experienced online marketer."
Anne Pleun van Eijsden
Paper on the Rocks
Other ways I can help…
Craft your content
Content strategy, planning and mentoring to thoughtfully craft your content into a slinkier, less chaotic version of its former self.
Keep learning
Tailored training and workshops to freshen up your team’s communications skills and strengthen your content game.